Imagine walking into a boardroom where some of the managers at your company are sitting around the table. The occasion is a rehearsal of a big presentation to investors from a small group of employees. These employees are some of the best and brightest in the company, so you expect the rehearsal will be a breeze. You sit down, pen poised to make a few notes, ready for the amazing presentations you are expecting to witness.
What a letdown! Five articulate, highly educated, well-dressed presenters, armed with shiny animated slideshows, droned on and on and on and on. It didn’t matter what they were saying because the people in the room had lost interest. You look around the room at people pretending to take notes while playing solitaire on their laptops. If these people present to real investors, there’s no chance that the company will be successful!
This is why communication and presentation skills are critically important.
All presenters believe their words are important, and they are. But if you don’t give an audience a good reason to listen, they will quickly tune you out. In today’s age of instant gratification, cutting through the clutter is more important now than ever.
Consider the following seven points before presenting at your company:
1. The Take-Home
No matter how many years and dollars you’ve spent on research and development, no matter the technical complexity of your subject matter, when speaking to a group your entire presentation must boil down to one key point. If you had to sum up your talk in 10 seconds, what would you want your audience to know?
2. Ask Yourself the Right Questions
What you think a listener needs to know is not always what that listener wants to know. Put yourself in your listener’s seat and ask the following questions: So what? Who cares? What does this mean to the listener, reader or viewer and me? Until you frame your messages from your audience’s perspective, they won’t care. If they don’t care, you’ll never receive their full attention.
3. Talk In Bite-sized Points
Powerful communicators who can hold attention have something in common with each other. They’ve learned that speaking is for the ear, not for the eye. Instead of preparing a presentation as a research paper jammed with minutiae, condense complicated information into bite-sized nuggets and present only the information needed to move an audience toward the desired outcome.
4. Present, Don’t Read
Is your presentation written like a term paper? Is it written in sentences? Do you allow room for pauses so the listener can participate? People don’t converse in long-winded sentences. We speak in short phrases. So write in phrases or bullet points. You will then find yourself talking more and reading less. Also, take time to pause between key thoughts so your listeners can digest what you’re saying.
5. Paint the Picture
Explaining the features of your product may be important, but explanation without example has no meaning. People can’t remember all of the facts, but they do remember impressions. By comparing and contrasting, providing analogies and visual images, your presentation will come to life.
6. Slideshow or Presentation?
No one comes to a presentation to see a slideshow. They come to hear a knowledgeable person share ideas and talk. Visuals should reinforce what you’re saying, not serve as your script. Instead of preparing the slides first, prepare your remarks then create appropriate supporting visuals. Let your words drive the visuals instead of the other way around.
7. Remove the Jargon
Just because your audience is packed with colleagues or you’re providing information for an industry trade publication doesn’t mean you should talk jargon. Get rid of the buzzwords and throw away phrases. Rather, look for opportunities to put your words in context by humanizing your material and telling stories or anecdotes.
By making an effort to connect with your audience rather than throw too much information at them, you will create a focused, central theme with real-life examples that excites and inspires listeners.